Originally posted 2016-07-07 04:55:06.
Content writing is a very lucrative job when properly handled. Content writers lead a flexible and relaxed life. Apart from the convenience of working at home, they can decide on how much work they can do per day and when to do it. While some writers have managed to make quite a lot of money out of writing content, the majority still find it difficult to sell their products. Having a high command over language and strong writing skills is not enough to succeed as a content writer. Novice writers commit different sorts of content writing Mistakes. However, whereas some mistakes can be overlooked without marring the overall quality of your writing, many mistakes are lethal. Here are the seven deadly mistakes when writing content.
7 Deadly Content Writing Mistakes
Content writing has to be 100% original. Plagiarism is the most common pitfall in writing content. It is always nice to see posts with similar topics, but it is against work ethics to duplicate their content. Plagiarism can take place without you being aware of it. If you fail to constantly acknowledge the source of what you are taking, you will end up plagiarising. There are many reliable sites and computer programs to help you check your work for plagiarism. Copyspace is one great plagiarism checker that you can use.
Failure to Understand Who You Are Writing To
Understanding your audience is the starting point for your post. Before you write, identify your audience. Make sure you are talking to the right person, if you were to reach a large number of readers. Determining the audience is essential to set your writing tone. When writing to the common reader, use a friendly tone to appeal to their taste. A more professional tone is needed when your audience is a group of experts. Comprehend the needs of your audience so as not to go astray in your writing.
Failure to Edit Your Work
Just as you allow your food to cool down to be able to taste it, you should give your writing some time to rest before you submit it. Never post your writing immediately after you finish it. Revisiting your work after some time enables you to approach it differently. Editing always improves the quality of your work. It is true that not many people like to edit their work, but remember that this might be your only chance to make your work shine. Always Edit your blog to make sure it is up to the expectations of the audience.
Failure to Proofread Your Work
Activating the automatic spell check on your computer is not enough to have error-free content writing. We often write quickly and some content writing mistakes might go unnoticed by your word processor spell check. It is highly recommended, therefore, to proofread every piece of writing you generate. It is even better if you have your work proofread by another person. Remember, grammar and spelling mistakes on your blog ruin your popularity among readers.
Focusing on SEO More Than The Consumer
When writing for the web, most writers focus on SEO to increase traffic for their blogs. Search engines focus on keywords and page titles. Users focus on content, tone and the human side of writing. In order to appeal to both, it would be appropriate to start writing for the consumer and at a later stage check it for SEO standards. Don’t sacrifice one at the expense of the other.
An abrupt change in the speaking voice is likely to distract your reader’s attention. Being consistent in the use of voices is a mark of good writing. While it is usually possible to use a single voice in content writing, sometimes you find it necessary to use multiple voices. When using more than one voice, make sure to create a harmony between them. The choice of the voice is something to be agreed upon between you and your stakeholders.
Overusing the Keyword(s)
Content writing should flow naturally and fluidly. An exaggerated focus on the keyword(s) will hamper the natural flow of your writing. Before you start writing identify your targeted keywords. Don’t repeat them too often. Consult a thesaurus and use synonyms to make your work look natural. Restrict the use of keywords to titles and subheading to avoid redundancy while at the same time meeting the SEO standards.