Originally posted 2016-07-18 16:41:23.
Are you new to ‘Search Engine Optimization’? No worries. You are at the right place! Here, I will introduce SEO to the readers especially for the beginners and make them surpass this technique in order to succeed in the field of writing.
Firstly, SEO can be defined as a technique that is used at the times of web content publishing. This is used mainly for the purpose of increasing the visibility, as well as the traffic of the web page which in turn will lead to a higher ranking in search engines. This way you will get a higher number of readers.
What’s more important in SEO?
When it comes to SEO, the thing you need to be very careful is to ensure whether you are making the article interesting when at the same time you are checking on the keywords and phrases. Several writers would miss out on the readability while trying to place the keywords. Remember that, your articles should be easy-to-read although the search engine optimization is the major aim for you. Now, let’s see how to success in search engine optimization here…
Kick-off with Your Keyword Research:
This is a very tough task as you may be thinking. Just perform a search on Google for the topics you are writing for. Just note down the keywords/phrases that are looked upon the people. Now, start tracking how many times you are using those keywords in your own article. This is what SEO is all about!
Few Points to Remember:
Length of the Article:
If you want to be successful in SEO, you must keep a check on your article length. Remember that, your articles should never be very short or very lengthy. The optimal length for a good SEO article would be from 500 to 750 words. If your article is very short, your articles might not even be tracked by our search engines whereas if it’s very lengthy, it would not grab the interest of your readers. Therefore, a balance is essential!
Read More: How SEO Can Help to Grow Business
Keyword density is as important as the length of your article. You need to have a balance in using your keywords as well. The optimal density for the usage of keywords in an article would be from two to three%. If you are overusing your keywords, then your article might be labeled as spam by the search engines whereas if the keywords are not adequate, the article might not get registered on the engines.
Placement of Keywords:
Remember that, it’s just not enough to insert the keywords but it’s equally important to place them in the right places. The primary keywords must be used in the main title of the article. They should also be placed in the first, as well as the last sentence for making your article stand out on the search engines amongst others. You can even try using the phrases that are searched by the readers. For your astonishment, you would certainly get more clicks and know this is one of the important tricks being used by the professionals.