In technical terms, virtual reality happens to be a three-dimensional environment, which interacts with you and lets you explore through. The objects you see, followed by the series of actions, take you to a different dimension. You go into the virtual world and immerse yourself into the given environment.
Why is Virtual Reality Used by Marketers?
When it is about marketing, the marketers can provide the best opportunity to their audience, to understand a product or service, and they don’t have to be physically present. It eases down their job, and can also be helpful in terms of understanding the products and services themselves. When they go through an experience of using what they are trying to sell, it immediately makes them more confident about their product, and that result in being more convincing.
Top examples of virtual reality used by marketers:
The current hysteria in the VR world has begun after the launch of Oculus Rift. It has been developed by Palmer Luckey, sponsored by Kickstarter, and then snapped up by Facebook for $2 billion. It is easily connected to DVI and USB ports at the computer and tracks your head movement for proper presentation of 3D imagery. With a cost of $599, customers have rated it with an average of 3.6 out of 5.
This Steam VR headset has been produced in collaboration with Valve. It is known to be amazing for gamers, but the marketers aren’t finding any limitations to have their work done too. HTC Vive comes with an exclusive 70 sensor feature and offers a 360 degree head-tracking advancement too. HTC Vive boasts about the 90Hz refresh rate, which keeps down latency. With a pricey charge of $799, the happy customers have rated it 3.9 out of 5.
Samsung Gear VR:
This product is one of best examples of virtual reality used by marketers. Samsung Gear VR works out to be cost effective and can be only kept for professional purpose. This is referred to feel like Oculus Rift ‘lite’, since both the companies collaborated for technology. This gear adds your Samsung Galaxy smartphone as the processor for display. The handset is slotted in front of the lenses, which is inside a Micro USB dock, and with the help of the Super AMOLED display, you get the authentic experience of VR. With only a cost of $99 the happy experiences have called in a 4.2 rating.
Virtual reality has, and is going through a breakthrough this year. Several companies have adopted this advancement and it has made their work more efficient. Splurging a good amount on VR headsets, are definitely going to turn out to be a great asset, for companies which are considering such purchases.